eCommerce Owners and Marketers STOP PROCRASTINATING …and…
Make this Black Friday Your Most Profitable
(and Stress Free) Ever…
…with a KILLER Custom Email Marketing Strategy
created for you by a battle-tested eCom agency vet.
Hi there internet stranger, 👋
If you want to experience the joy having your most profitable and STRESS FREE Black Friday ever…
…even as Meta and Google CPM’s continue to get more expensive than a 1 bedroom apartment in Manhattan.
…then you are in the right place.
Let me introduce myself.
I’m Ben Fitterman.
I’m an email marketing strategist and campaign manager and I’ve spent the last four years in the bloody, cash filled trenches on Black Friday working at a top tier eCommerce agency.
In that time I’ve helped dozens of clients from all kinds of industries generate millions of dollars by planning and executing their Black Friday email marketing strategy.
Black Friday/Cyber Monday should be the most profitable week of the year for an eCom store…
...but sadly, most eCommerce stores fumble the bag.
I’ve seen it time and time again.
Right now, you're probably up to your eyeballs, drowning in day-to-day tasks, and scrambling to put out fires.
So, understandably, planning for Black Friday gets put on the back burner.
You convince yourself
“I’ll take make some time for this tomorrow”.
Then tomorrow turns into next week and next week becomes next month.
Then out of nowhere…
….you look at a calendar and realize Black Friday is only a few weeks away.
AND THE ADRENALINE FUELED PANIC SETS IN…
You come up with a half-assed “email strategy” from a few BFCM best practice blog posts.
Then put in some loonnggg hours creating the emails.
There's a lot of stressful last minute back and forth Slack exchanges and useless meetings to passionately debate tiny design elements. (That won’t make a difference for sales.)
Then you send maybe two or three emails.
One email on Black Friday.
One email over the weekend, and one email on Cyber Monday.
They do ok….
…but in your heart you know you missed a huge opportunity.
Imagine If Your Black Friday Email Marketing Looked Like This…
Last year I planned and executed a Black Friday strategy to help a client crush their YoY results by 100%…
Here’s an apparel client I helped get a respectable 63% YoY increase for their Black Friday sale.
Another a luxury apparel client that raked in an eye popping $688,609.14 from just three perfectly executed campaigns.
A 436% YoY increase on Black Friday for a guitar client who didn’t even use any discounts for their promotions.
It’s not enough to send only send a couple emails on Black Friday and Cyber Monday.
That used to work….five years ago.
But If this is your Black Friday “email strategy”, your competition will drink your milkshake, devour your lunch and then laugh mercilessly in your face.
Let me make this clear:
On Black Friday you’re literally competing with every single business that has your precious customers’ email address or phone number.
Two or three wimpy email campaigns will be obliterated in an inbox avalanche and never see the light of day.
You need a laser focused email strategy to help you cut through the noise so you can cash in on your email list.
You need someone with four years of battle-tested experience in your corner to get you ready to plunge head first into the Black Friday octagon and come out with your fist raised.
YOU NEED…
The 1-Hour Black Friday
Email Action Plan Session
This is a one-hour, no holds barred, all action, ZERO fluff consulting call with me.
On this call I will help you design a custom Black Friday email marketing strategy for your eCommerce store based on my four years of hard earned agency experience.
At the end of the call you will have absolute clarity and confidence to execute your Black Friday/Cyber Monday email marketing strategy.
Here’s what we’ll cover:
Dialing in your BF/CM offer. This is the single most important part of your entire strategy. Without a clear offer in place it’s impossible to do anything else.
Creating your own Black Friday email marketing calendar so you know exactly who many emails and WHEN to send them.
How to strategically use pop-ups to take advantage of the huge boost in site traffic and grow your list exponentially.
SMS marketing - How we can use this often overlooked channel to maximize your revenue.
A simple strategy to help your emails cut through the inbox clutter so your email subscribers are actively looking for your offers.
Critical Email Automation Changes - if you don’t make a few simple changes to your core email flows you will create a nightmare for you customer service team.
List segmentation - How to properly segment your list for maximum deliverability. (Hint: Please DO NOT email your entire list.)
Let’s Toss In Some Social Proof For Good Measure
"Ben’s expert hands-on management and collaborative approach allowed us to more than double our email revenue YoY in November.
He has been a patient and valuable partner, and I feel much more confident in my ability to achieve success with email marketing thanks to his guidance.”
Mike Zapata
CEO of CLIQ Products
“Ben transformed our email and SMS marketing with expertise and attention to detail. His complete rebuild of our campaigns, including automations, led to improved engagement and conversions.
He understands our brand and delivers consistent, data-driven campaigns, optimizing performance and opening new growth opportunities.”
Jack Ku
COO, Co-Founder of City Grounds
How Much DoesThe 1-Hour Black Friday Email Action Session Cost?
If you’ve made it this far down the page then you’re probably wondering how much this costs.
Now normally I charge $300 for an hour of consulting.
But I truly want to help as many eCom stores crush their Black Friday goals this year, so I’m doing a little Black Friday sale myself 😉
The 1-Hour Black Friday Email Action Plan Session costs just:
$199
That’s it.
Now, assuming you have an email list and an eCom store that’s doing 6 to 7 figures, you should easily earn a monstrous ROI if you execute our Black Friday Email Action Plan.
It’s Time For You To Make A Decision…
1) Stay in your comfort zone. Keep procrastinating and put off planning your Black Friday email marketing until the last second and send a few half-assed emails. Knowing that you left THOUSANDS of dollars on the table.
OR
2) Step up, jump in the driver’s and be 100% prepared to dominate Black Friday this year.
You are not alone this year for Q4 and Black Friday
I'm here and ready to help you have your most profitable and stress-free Black Friday ever…
All you have to do invest a $199 and 60-minutes of your time with me.
So what do you say friendo?
Just a heads up…
This Offer Expires On Friday, October 13th
As fellow marketer I hate fake scarcity tactics, but this deadline is for real.
By mid-October I will be too busy helping my own clients execute their Black Friday game plans.
So out of fairness to them October 13th will be the last day available. Also it’s just too late to effectively plan and execute.
So after October 13th, you’ll be on your own….